Now Spotify is in the midsts of redefining the playlist. It’s the streaming service's second most popular playlist, and songs can reach the top of the Billboard Hot 100 chart by just being added to the top of the playlist. Spotify says user engagement and brand awareness for RapCaviar has skyrocketed since the addition of video.Sometimes these playlists shape pop culture, helping to determine what ends up at the top of the Billboard Hot 100, and sometimes they simply reflect it, but with multiple playlists each boasting over 6 million subscribers - a bigger audience than every paid on-demand music service except for Deezer and Apple Music - there’s no disputing that the world’s most popular paid music streaming service has an outsized influence on popular music in 2017. Even Drake tried to get in on the hype by dubbing his last album a playlist.Īt the top of the playlist game is Spotify, which has become a kingmaker with hand-curated playlists such as RapCaviar and Rock This, helping it build out what it deems is the clearest representation of the sonic landscape.
Streaming music companies spend millions developing algorithms and hiring teams of curators to create them, millions of people tap play on them each day, and some - like Spotify’s Discover Weekly - give you a reason check your phone every Monday morning for a new collection of songs exclusively tailored to your tastes.
The playlist is the most powerful medium in music.
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